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If you’re brand new to business, and don’t know how to divide your time, consider a 4-4-4 split: 4hrs promotion: let people know about your stuff 4hrs delivery: give them what u promised 4hrs building: figuring out what to do next and how to do it. Promote. Deliver. Build.
It’s arrogant to think you can do multiple things at once and beat someone who does one thing with all their effort. Pick one thing. Go all in. Then you become the one who’s hard to beat.
To increase sales, get everyone on your team to follow the script.
Building a $1,000,000 Business for a Stranger in 56 Mins
Download your free scaling roadmap here: https://www.acquisition.com/roadmap?el=yt-alex-main-prevideo-20261012-cac83c19-scaling-roadmap-lead&htrafficsource=youtube&utm_source=youtube&utm_medium=alex-main&utm_campaign=alex-main-prevideo-20261012-cac83c19&utm_content=scaling-roadmap-lead If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
*Take our founder personality quiz:* https://clickhubspot.com/xvm9 Episode 872: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) talk about the different types of founders. — Show Notes: (0:00) Natural Money-Makers (1:52) Attributes of Natural Money-Makers (3:10) The Story of Nick Kokonas (8:12) The Story of Jay Gould (10:00) Can It Be Learned? (13:04) The Story of Syed Balkhi (17:58) Only Spend the Second Derivative (22:27) Trading Valuable Hours for Useless Dollars (26:50) Other Play Styles That Win — Links: • Syed Balkhi episode - https://www.youtube.com/watch?v=gzHdrQ5pDFo — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd For more quality videos subscribe here → https://tinyurl.com/46rjnckx 🔔 Turn on notifications to stay updated with new uploads
Starting and running a successful restaurant is hard. Running a successful software company is hard. Big goals and small goals are both hard. So if the cost of hard is the same, you might as well go big.
*$1M Attention Guide: 15+ ways to get eyeballs on what you're building* https://clickhubspot.com/um02 Episode 870: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) talk about the diabolical marketing tactics that De Beers used to convince every man to spend 20% of his annual income on a diamond. — Show Notes: (0:00) Intro (2:15) A Brief History of Diamonds (8:25) The Marketing Genius of De Beers (18:15) Lab-Grown Diamonds (20:00) Shaan Goes Into the Back Room at the Jeweler (23:15) Bitcoin’s Marketing Genius (26:55) The Greatest Generation (28:10) Pronoia. Be It. — Links: • Any Human Ever - https://anyhumanever.com/ • ogilvy on advertising - https://a.co/d/0iaTZqIf • Syed Balkhi episode - https://www.youtube.com/watch?v=gzHdrQ5pDFo — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd For more quality videos subscribe here → https://tinyurl.com/46rjnckx 🔔 Turn on notifications to stay updated with new uploads
No one cares about what you’ve done. They care about what you can do for them.
You want to sleep at night like you know everything is gonna work out. And you want to wake up like there’s no chance it’ll happen unless you take relentless, unyielding, like-your-life-depends-on-it action.
Our Cardinal Rule for Marriage & Business: If we don’t agree, we don’t do it. We never “agree to disagree.”If we don’t agree, we do not take action until we do. And if we don’t, we don’t do it. It’s simple as it is powerful.
Rather than buying things for less than their worth, make your brand so strong that when you buy something, it becomes more valuable by its association to you.
The reason you’re confused about what opportunity to pursue is that your only goal is to make money. And since there are so many ways to do it, you can’t figure out which one to pick. Fix: Figure out what you wanna DO. Then within that context, which version makes you money.
*$1M Solopreneur MVP guide:* https://clickhubspot.com/rxhh Episode 870: Shaan Puri ( https://x.com/ShaanVP ) tells 3 embarrassing stories. — Show Notes: (0:00) intro (1:15) recent embarrassment (5:20) Lesson: “You Can Make Hell Out of Heaven” (8:15) business embarrassment (12:58) Lesson: “Worship at the Church of Action” (15:35) personal embarrassment (19:55) Lesson: “The Decision Is Upstream of All Action” — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
You want to sleep at night like you know everything is gonna work out. And you want to wake up like there’s no chance it’ll happen unless you take relentless, unyielding, like-your-life-depends-on-it action.
For all the talk of enterprise value and multiples, friendly reminder that it’s okay to just make money now. Sell some “unscalable” stuff for way more than it costs. Pocket the difference. Live your life.
Growth hack: word your problems as personal deficiencies. “My sales people suck” VS “I don’t know how to hire train and manage great salespeople.” If you can improve it, it’s a skill. If it’s a skill, you can learn it. But you have to admit you suck before it can get better.
The single greatest success characteristic is the ability to delay gratification. To act without seeing the result of your actions.