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Entrepreneurship

Startups, business strategy, and side hustles

How To Never Hear “No”

My two favorite questions to ask in sales: 1) What are you afraid of happening? 2) What would it take to make this a yes? The first cuts through tons of back and forth and just gets to the heart of the issue. The second allows the prospect to solve for closing themselves.

Watch Original09/10/2026
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